14 Apr 2017

Using Professional Photography to Attract More Buyers

Professional Photography doesn't have to be expensive

The property market has become a very competitive space. You have just seconds to grab a potential buyer's attention as they filter through online listings.

The expression, “You never have a second chance to make a First Impression”, is never more relevant than in marketing.

Here’s why we recommend our clients allow us to engage the services of a professional real estate photographer on their behalf:

Properties with professional photos attract more inspections

Every week your property remains on the market can detract from the perception of value and may cost you dearly. Professional photos draw more attention to your listing, resulting in more enquiries and inspections from potential buyers. As little as $125 for 10-15 professional photos can mean the difference between losing weeks of buyer enquiry and speeding up the selling process of securing your perfect buyer, or better still buyers who may compete for your property.

Professional photos show your property in its best light

Poor quality photos with bad lighting degrade your property by making it appear small and dark, which is a turn-off for potential buyers. A skilled real estate photographer will use lighting and composition to make your property look fresh. Wide angle lenses show more of the features and layout of the property. With today’s large fridges, lounge suites and televisions, tenants want to see whether their belongings will fit in comfortably.

Professional photos convert internet views to physical inspections

We live in a world of sophisticated online marketing. Quality photos together with well written marketing copy ultimately attract better quality enquiries, namely the ones who actually step through the door to inspect the property. Have a look online, you will see so many poor quality and poorly composed photos taken on a smart device showing untidy gardens, clutter, cars in photos etc. The inference can be that the owner, or the property manager doesn’t care about the condition of the property, sending the wrong message to the potential buyer. 

Consider video or drone footage

A virtual walk through via video with a narrated story about the property and its attributes, is one sure way to drive more views of the property on the online reale estate portals. Properties with videos can attract up to 50% greater on line clicks to open the property information beyond the first page leading to buyers spend longer time on your online advertising considering your property. Not only has the cost of this style of marketing become very affordable but access to drones means that elevated shots, lifestyle views and a 'walk through' cna happen pretty much 24/7 from anywhere in the world.

Social Media

Consider the impact of social media and how we all love to share information on platforms such as Instagram and Facebook. A visually appealing photo may lead to just that one critical 'share' that finds your buyer. Sounds strange right? But it is so prevalent that you can share a property from sites such as realestate.com.au straight to Facebook.


If you've been thinking about buying or selling your home feel free to contact us for more information at fgregory@sunshinestateagents.com.au or call us on 0431 366 364.


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