20 Apr 2018

How To Win Over Your Buyers

Whether you’re a homeowner or a real estate agent, selling a house can be hard. There’s a lot of information out there about buying a house, but how to win over your buyers from a seller’s perspective is much less talked about. Properties never just sell themselves, so once you’ve listed the property and attracted some initial buyer interest, here are a few strategies to follow to help reel them in – hook, line and sinker.


Don’t be slow to respond

Your response time to buyer enquiries says a lot about your professionalism and your motivation to sell. Taking too long to respond can signal to a buyer that you’re not really that interested, leaving them with a bad impression and giving them opportunity to look elsewhere. It requires money, time and effort to generate initial buyer interest, so the last thing you want to do is throw it all away when you finally get your real chance to sell. Don’t blow it by being slack.


Make sure everything is spotless

When buying a house, prospective buyers want to be able to imagine themselves living in the home, and that is very difficult to do if the property isn’t clean and tidy. An immaculate house tells a buyer that it’s been well taken care of and gives them the impression that the home is special. This means thoroughly cleaning walls, windows, sinks, cabinets, floors and ceilings; and removing family pictures or children’s drawings off the fridge. Let your buyer’s see the value of your home reflected in the quality of its cleanliness.


Give it a makeover

Sometimes clean and tidy just isn’t enough, depending on the age of the property and the wear and tear it’s endured. If it’s really worn out, it’s a good idea to first update the features before you allow buyers through to inspect. A few minor renovations can significantly spruce up a property and create valuable selling points. The main areas to focus on are kitchen, bathroom and master bedroom, and none of these upgrades need to cost you a fortune.


Go eco with interiors

Eco-friendly homes are not a trend. Many homeowners are concerned with sustainability, so going green is a good, long-term investment. If you need to renovate, choose sustainable materials, such as wood, stone or eco-friendly paint. You may decide to use energy-efficient lighting or add a few indoor plants for colour and atmosphere. These are subtle additions that make a big difference.


Know your stuff

Home buyers have questions, so be ready to give well thought-out answers. Make note of when things were last replaced, repaired or serviced, what type of materials were used in any renovations and how far it is to shops or public transport facilities. If there’s a question you don’t know how to answer, just be honest and say you’re not sure but you can find out and get back to them. Dodging or glossing over a question just makes a buyer lose faith in your knowledge and question your integrity.


Be a savvy negotiator

Good negotiating is an art. But be warned, your buyer may be more skilled than you, so it’s important you know how to play the game. We’ve done an article on honing your negotiating skills previously, which you can read here, but the main things to keep in mind are to be polite, be able to back up your asking price, and keep your emotions out of it. Easy, right…?


Winning over your buyers doesn’t have to be complicated. Just think of the kind of the things you’d appreciate when buying a house, and then apply it to your own. Of course, if you have a great real estate agent they’ll be able to guide you through the process and make sure you’re doing everything possible to secure your buyer’s interest and ultimately close the deal.


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