Online marketing channels are the new medium any seasoned professional will be using to put their client's properties ahead of the curve. If you’re in the seller’s market - having a well-developed online property marketing strategy is your chance to outshine the competition. Research shows that 80 percent of homebuyers begin their searches online, so this is one area where you don’t want to leave it to chance. To make sure you’re on the right track, these are our 6 hot tips for successful online property marketing.
1. Get a pro photographer
We’ve said it before, and we’ll say it again: professional real estate photography will make your property shine like a diamond among the pebbles. Even the greatest of properties will suffer a loss of buyer interest if the photos are bad, so hire a professional photographer to capture your property in all of its glory. If you’re confident in your abilities and have the required equipment to pull it off, you could have a go at taking the pictures yourself, but this is not recommended for the average entry-level amateur.
2. Create a virtual tour
Video content is a huge advantage as far as online marketing goes, and creating a virtual tour through your home is the perfect way to engage your buyer’s interest. A virtual tour provides the buyer with a comprehensive preview of the property, and gives them as much information as possible before they view the home in person. A 360º virtual tour adds a certain element of sophistication to your listing and is sure to leave a lasting impression.
3. Use emotional storytelling
‘Every house tells a story’… so why not tell it? There is plenty of evidence supporting the use of effective storytelling in business, as our brains value stories over everything else. Sparking an emotional response in a buyer means that whether they are aware of it or not, they are already, to some degree, invested in your property. Stories are a great way to connect, so use it to your advantage and give the buyer a reason to feel good about buying your property.
4. Make use of local images
It is important to remember that not all of your potential buyers live locally. In many ways, you’re not just selling a home, you’re selling a whole town or area; a lifestyle. Include some high quality, beautiful photos of surrounding landmarks or views that are relevant to the property’s location. This will encourage any buyer who may not be familiar with the region to consider not just the house, but the whole kit and caboodle.
5. Get social
Social media is a fast and effective method of getting the word out when you have a house for sale. It’s free advertising and you can post as many photos, videos, and other details as often as you like. Friends and family members are usually more than happy to help share the content and spread the word for you. Bonus points if you are on multi platforms of social media!
6. Keep an eye on the competition
It’s not spying, it’s research, and it’s an integral part of staying ahead of the game. Find out what other listings are similar to yours and what their marketing strategies look like. Property marketing is highly competitive, and if you want to beat your competition, you have to know your competition. Avoid their mistakes, replicate their success, and go one step further by doing something different to make you stand out from the crowd.
Online property marketing is a complex, evolving, and essential component to successful property sales. Have a chat with your property manager and discuss what online marketing strategies they have in place to maximise your selling power.